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How does an insurance broker get paid?

Safeguarding your assets, your people and your customers | 5-minute read

When working with an insurance broker, whether as an individual or a business, understanding how brokers earn their income is essential. Knowing how insurance brokers get paid empowers you as a client to make informed decisions, choose the right partner, and build long-term relationships based on transparency and trust.

Key takeaways

1. Insurance brokers are compensated for their services through commissions and, in some cases, broker fees.
2. Commissions are paid by the insurance provider and are typically calculated as a percentage of the insured’s annual premium.
3. Broker fees are regulated by Central Bank of Ireland guidelines and, where allowed, must be reasonable, fully transparent, and clearly disclosed to the client.


Why does broker compensation matter?

Understanding how insurance brokers are paid – through commissions, fees, or a combination – helps you assess costs, compare service offerings transparently, build a trusting relationship, and ensure compliance with relevant insurance laws and regulations.


72%

In the Irish public‑liability insurance market, 72% of organisations surveyed acquired cover through a broker, compared with just 24% who went direct to the insurer.

Source: Brokers Ireland


33%

of organisations did not know the structure of their payments to their broker.

Source: Brokers Ireland

What do insurance brokers do?

Insurance brokers are licensed professionals who specialise in helping clients navigate the complexities of insurance. They offer expert advice on a wide range of coverage options, including business insurance, personal insurances, and other specialised insurance products. In return for their services, brokers are typically compensated through commissions, broker fees, or a combination of both.

Broker commissions: paid by the insurance company

One of the most common ways insurance brokers earn income is through commissions. These broker commissions are paid directly by the insurance carrier and are usually calculated as a percentage of the annual premium paid by the client.

Importantly, the cost of the commission is already built into the insurance premium meaning the client doesn't pay an extra amount out of their pocket. Commission rates can vary depending on the type of policy, the insurance provider, and the broker’s agreement with the insurer.

Broker fees: paid by the client

In addition to commissions, some brokers may charge broker fees for specific services, especially when providing extra administration support, issuing or re-issuing of documentation, or complex insurance planning. These fees are paid directly by the client and must comply with Financial Conduct Authority regulations.

Broker fees must be:

  • Reasonable and justifiable for the service provided
  • Clearly disclosed in writing before any agreement is finalised
  • Acknowledged and accepted by the client

Why this matters for businesses and individuals

Understanding how insurance brokers are paid, whether through commissions, fees, or both, can help you:

  • Evaluate the cost of working with a broker
  • Compare service offerings transparently
  • Build a relationship based on mutual understanding
  • Support compliance with relevant insurance laws

By working with a transparent, knowledgeable broker, you gain a trusted advisor who can help tailor your coverage while keeping your best interests in mind. Whether you're shopping for small business insurance or a specialised commercial cover, knowing how broker compensation works is a key part of making informed insurance decisions. Be sure to ask brokers about their commission structure and any applicable fees before entering into an agreement.

Understanding how brokers are compensated is crucial for our clients. Transparency around commissions and fees ensures they can make informed decisions, compare services fairly, and build a long-term relationship based on trust and expertise.

Georgia Fox
Personal Lines Account Executive

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The landscape of business risk management is getting more complex every day, and staying one step ahead of industry changes is a full-time job. NFP are here to help you navigate theses complexities, helping you feel more confident that your business is appropriately protected. 


General disclaimer

This insights article is not intended to address any specific situation or to provide legal, regulatory, financial, or other advice. While care has been taken in the production of this article, NFP does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the article or any part of it and can accept no liability for any loss incurred in any way by any person who may rely on it. Any recipient shall be responsible for the use to which it puts this article. Insurance cover is subject to underwriting and policy terms. This article has been compiled using information available to us up to its date of publication. NFP Ireland is regulated by the Central Bank of Ireland.


NFP contributors

Georgia Fox
Personal Lines Account Executive



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