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Is behavioural safety the key to reducing workplace accidents?

Keeping your business and people safe from health and safety risks | 6 minute read

While safety protocols are essential, they can only go so far without the right behaviours to back them up. Behavioural safety takes a closer look at the human element, helping organisations understand why people act the way they do and how to create lasting change.

Key takeaways

1. Human behaviour is the root cause of most incidents, highlighting the need for a cultural – not just procedural – approach to safety.
2. Behavioural safety builds accountability and engagement. By observing, coaching, and reinforcing safe behaviours, organisations can foster a proactive, empowered safety culture that goes beyond compliance.
3. Technology is accelerating behavioural change. Innovations like AI, wearables, and virtual reality are helping to monitor, predict, and improve behaviours in real time, making workplaces safer and more resilient.


Why behavioural safety matters

Organisations across industries invest heavily in safety systems, yet many still face incidents, rising claims, and disengaged teams. Why? Because robust systems alone are not enough. The missing piece is often cultural – a shared mindset of ownership and accountability for safety at every level.


80%

Up to 80 percent of workplace accidents are often attributed to human error.1

Source: SHP Online


10,035

Employers reported 10,035 workplace injuries Ireland in 2023.2

Source: The Health and Safety Authority, Non-Fatal Workplace Incident Statistics 2014-2023

What is behavioural safety? 

Behavioural safety is an approach to workplace health and safety that focuses on the actions, attitudes, and decisions of individuals at all levels of an organisation. Rather than relying solely on systems, policies, or technical controls; behavioural safety aims to understand and influence the everyday behaviours that contribute to safe or unsafe outcomes.

It typically involves:

  • Observing behaviours in the workplace
  • Providing feedback to reinforce safe actions or correct unsafe ones
  • Encouraging personal responsibility and accountability
  • Creating a positive safety culture where everyone feels engaged and empowered

The core idea is that most accidents are caused not just by unsafe conditions, but by unsafe behaviours. By changing behaviour, you can significantly reduce risk, improve compliance, and strengthen overall safety performance.

What are the 7 steps of a behaviour-based safety (BBS) process?

The Health and Safety Authority defines a BBS approach3 as one which:

  1. Identify behaviours that can be problematic such as unsafe or risky behaviours.
  2. Determine the root cause of the identified behaviours.
  3. Create possible corrective actions.
  4. Evaluate corrective actions.
  5. Develop the necessary processes to carry out the BBS program.
  6. Implement the BBS program.
  7. Evaluate the data gathered from the BBS program and check whether it solved the problem or increased safe behaviours.

5 questions every leader should ask to strengthen safety culture

1. Do my actions reflect the importance of safety?
As a leader, you should set the tone. If safety isn’t visibly prioritised at the top, it won’t be taken seriously elsewhere. Ask whether your daily decisions, language, and behaviour consistently reinforce safety as a core value.

2. Are we listening to frontline workers?
The people closest to the risks often have the best insights. Create regular, structured opportunities for employees to speak up about safety concerns and ensure their feedback is acted upon.

3. Are we recognising and reinforcing safe behaviours?
Safety isn’t just about preventing what goes wrong. It’s also about acknowledging what’s going right. Ask how your team celebrates safe practices and whether positive reinforcement is part of the culture.

4. Do we respond to incidents by learning, not blaming?
A blame-free culture encourages honesty and continuous improvement. When incidents occur, focus on understanding root causes rather than assigning fault. This builds trust and drives lasting change.

5. Are we measuring what matters?
Traditional lagging indicators like injury rates are important, but aren’t enough on their own. Ask whether you’re also tracking leading indicators, such as near misses, observations, and employee engagement, to get ahead of risk.

Technology’s role in behavioural safety

Artificial intelligence
AI-powered cameras and computer vision tools can monitor behaviours in real time, identifying issues such as missing PPE or unsafe actions and sending immediate alerts to correct them. Meanwhile, predictive analytics uses behavioural and environmental data to anticipate risks before they lead to incidents, enabling early intervention.

Wearable technology
Smart helmets and vests are able to track measurables such as fatigue, posture, and proximity to hazards, providing real-time feedback to workers and feeding data into analytics platforms for targeted safety coaching.

Virtual and augmented reality
One of the biggest advantages of VR and AR training is the ability to simulate dangerous situations without any real-world risk. Employees can practice their response to emergencies like fires, chemical spills, or machinery malfunctions in a controlled, virtual environment.

NFP’s safety culture footprint solution can drive better behavioural safety

This is an evidence-based scientific process that precisely measures the prevalent attitudes leading to unsafe behaviours in the workplace. NFP Health and Safety will accurately position the existing safety culture within your organisation – in senior management, frontline management, and operations – by using a combination of workshops and surveys on a representative sample at every level.

Our Safety Culture Footprint accurately maps where organisations score in relation to their safety culture and benchmarks the result against industry best practice, as well as highlights the cultural gaps that need attention and roadmaps the priorities to make real and sustainable change in your safety culture.

Case study

Driving better behaviours at a pharmaceutical manufacturer

Despite a mature safety system, a leading pharma manufacturer continued to experience incidents. Partnering with NFP, the site underwent a three-phase cultural transformation

  1. Diagnose: The Safety Culture Footprint exposed
    behavioural gaps via workshops and surveys.
  2. Engage: Frontline Safety Action Teams were embedded
    into local operations to drive ownership.
  3. Lead: Leadership coaching created alignment and
    consistency in safety messaging.

With our support they achieved:

0%

increase in engagement

0%

increase in safety walkabouts

Case study

Increasing awareness at a logistics company

Following a spike in incidents, a national freight provider partnered with NFP. While documentation was in place, behaviours were not aligned. Using BBS methods, the company implemented:

  • Visual risk tools to increase awareness
  • Local action teams to build ownership

With our support they achieved:

0%

increase in engagement

0%

increase in safety walkabouts

Case study

Improving both performance and defensibility at a major retailer

A major retail group spanning 100+ stores sought to improve both performance and defensibility. Through a group-wide partnership, NFP deployed:

  • Store-specific risk assessments and visual tools
  • Annual safety culture audits
  • A digital platform for tracking proactive KPIs

With our support they achieved:

0%

increase in engagement

0%

increase in safety walkabouts

Many workplace safety cultures are transactional – for example, focused only on reporting incidents. To thrive, organisations need a transformational culture built on collaboration, curiosity, communication, and connection.

Dr. Paul Cummins, PhD
CEO of SeaChange, an NFP company

Want to see how we can help?

Health and safety isn’t just a legal requirement, it’s about protecting your people and everyone your business touches. We’ll help you put practical, robust solutions in place to keep employees, visitors, and contractors safe.


General disclaimer

This insights article is not intended to address any specific situation or to provide legal, regulatory, financial, or other advice. While care has been taken in the production of this article, NFP does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the article or any part of it and can accept no liability for any loss incurred in any way by any person who may rely on it. Any recipient shall be responsible for the use to which it puts this article. This article has been compiled using information available to us up to its date of publication.


NFP contributors

Dr. Paul Cummins, PhD
CEO of SeaChange, an NFP company


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