Birmingham, England, November 13, 2023 - NFP, a leading property and casualty broker, benefits consultant, wealth manager, HR services consultant, and retirement plan advisor, today announced a sponsorship agreement with More Than A Cyclist, an international group campaigning for a change in attitudes toward cyclists on the road. NFP will support the More Than A Cyclist campaign by using its global presence to expand awareness of the message beyond the UK.
"Many people, including me, either cycle to work or enjoy cycling in their spare time, so we know a lack of consideration for cyclists on the road is worryingly common,” said Gemma Saunders, group operations director at NFP in Europe. “The More Than A Cyclist movement aligns perfectly with NFP’s people-first culture and values by educating communities and enhancing safety for cyclists.”
More Than A Cyclist has a dedicated team of volunteers and strong social media presence, which it uses to reach those beyond the cycling community and help spread their message, making the roads a safer place for those on a bike. NFP’s active involvement will augment those efforts.
"We are delighted to enter into a partnership with NFP," said Robert Anderson, a member of the team at More Than A Cyclist. "NFP’s support will help us reach a much wider audience and engage in a positive conversation with people and companies about changing behaviours toward those who cycle. We look forward to achieving great things together in the coming years.”